This year is undoubtedly a big year for Rolex. The observation point of many watch friends must be that the brand sells sports models thoroughly. Although it is only used on the 60th-anniversary platinum ice Landi, and the conventional steel, gold, and rose gold versions are not equipped, it is enough to be called a “bolt from the blue”! Rolex has always been known for its “stableness.” Not only is the company’s behavior stable here, but its products are also used as a promotional selling point. Before, there was no dense bottom, although it was said verbally that “waterproof is better”; in fact, it has long been no problem to rely on the current technology to make waterproof back through. The persistence behind it is mainly to maintain the image that the brand has established for a long time. And this year, Rolex broke itself. To meet the first transparent sports model, Rolex specially polished the upgraded version of the Cal.4131 movement in Geneva. The best replica watches in the world.
Domestic cousins currently have huge cognitive limitations on polishing. Many people think that “Geneva pattern + fish scale pattern = polished,” but this is wrong. But it is also understandable; these two patterns are the easiest to recognize. Polishing is divided into “decorative polishing that is easy to see with the naked eye” and “functional polishing that is not easy to see.” The former is mainly chamfering, Geneva pattern, fish scale pattern, and wire drawing, while the latter is the smooth treatment of axles and gears to reduce the coefficient of friction. Many say that Rolex polishing is not good, but it is limited. Because Rolex has a very high pursuit of functional polishing, but it had yet to do decorative polishing before, which led to misunderstandings. However, the decorative polishing of the new Cal.4131 is very common from the pictures at present, similar to the level of Grand Seiko. This polishing will produce a sense of lines visible to the naked eye, commonly known as a “milling pattern” in the industry.
At first, I thought it was just a problem with the angle and light of the photo, but I saw another accurate picture of the new 1908 with a transparent back, and it was still at this level. But fortunately, only one of the sports models has a back through, and the others are still dense. In fact, according to Rolex’s capital + technical strength, it is very, very simple to achieve delicate Geneva polishing. There are a bunch of such ready-made machines and suppliers in Switzerland. But he didn’t do it well; it was more like a show to release a unique watch to commemorate the 60th anniversary of Daytona. Swiss replica website.
And the most significant change this year is not Daytona’s new movement, titanium alloy yacht, or Daytona’s back, but Oyster Perpetual’s polka dot and Day-Date’s “Love Peace.” We can all guess the previous upgrades; Rolex will come out; it’s just a matter of time.
The most entry-level Oyster Perpetual and the high-end Day-Date are starting to become younger, and trending has the most significant impact on the entire market. The previously colored Oyster Perpetual can be found on the antique Rolex Stella, but this year it simply “appeared out of thin air.” Especially for Day-Date, the color enamel dial color sapphire scale has a curved window at noon; instead of showing the day of the week, it displays inspiring English theme vocabulary, such as “Happy” (happy), “Eternity” (eternal), “Gratitude” (gratitude), “Peace” (peace), “Faith” (faith), “Love” (love) and “Hope” (hope). The window at 3 o’clock replaces the date display with 31 exclusive emojis.
Rolex does this because the brand has become the absolute market king in this field of its image of a stable sports model. According to the Morgan Stanley report, the market share of Rolex is the sum of Omega, Cartier, Audemars Piguet, Longines, and Patek Philippe. It has reached the point where there is no way to grow anymore.
Under such circumstances, choosing a small area to try to break away from the traditional image and make some new products to seize the market of other brands is not only a money-making behavior but also a way out for yourself, in case one day sports models are not popular. Woolen cloth? Although the new 1908 series that appeared in retro style and the trendy polka-dot Oyster Perpetual and the Love Peace weekly journal look pretty different, they are essentially Rolex’s precautions.
Band Width: 20mm
Case Thickness: 16mm
Case Size: 40mm