The price increase involves many models, such as the popular watch “Green Water Ghost” submarine-type watch, Ditonga series, Greenwich series, and other best replica Rolex professional watches, as well as log-type, oyster constant movement, and weekly calendar. The classic series watches have made different degrees of price increases.
Taking the constant oyster watch as an example, the interface news saw on Rolex China’s official website that the 41mm watches of this series of steel models rose from RMB 46,000 in 2022 to 50,000 yuan, an increase of 4,000 yuan. The steel model rose from 40,100 to 44,300 yuan, an increase of 4,200 yuan. Oyster-type Hengdian Steel 28mm increased by RMB 2,500. In the end, the official pricing of this series of watches was higher than that at the end of 2022, with a range of 6%to 10%.
Earlier, many media reports said that the average increase in Rolex price at this round of prices was 2%to 5%, and the gold watch increased between 6%and 8%. “However, judging from the official pricing after adjustment, This statement is inaccurate.
Taking the Ditonga series as an example, the “Panda Disk” white steel model Ditong’s 40mm watch was RMB 113,000 in 2022, and this round rose to 1155,000 yuan, an increase of RMB 2,500, an increase of 2.2% to 2.2% Essence.
At the same time, the all-rose gold model Dutonga increased from RMB 315,400 in 2022, up 9,800 yuan to RMB 325,200, an increase of 3.1%. Gold and Oyster Steel Ditonga was RMB 149,100, while the official guidance price in 2022 was 140,100 yuan, an increase of 9,000 yuan and 6.4%.
In Rolex’s price adjustment strategy, the ups and downs of precious metal watches should be significantly higher than the steel material watch. Still, the price adjustment range between different steel watches is diverse. The price increase of the eye is higher than the popular steel replica watches for sale such as Di Tong.
Rolex’s price increase this round is global. Bloomberg News quoted the investment bank’s Barclays data. The most popular watch in Rolex was between 1 and 3 in the UK and the US market, while the overall average increase in the UK and the US market was 2.6%and 2.2%, respectively.
Rolex Tong often conducts a global market price adjustment in January each year, but price adjustment has become more frequent since 2022. In addition to the global market price adjustment in January 2022, to cope with the strengthening of the US dollar and inflation pressure, Rolex raised a retail price of 5%in September 2022. It raised 5%of the European market price in November.
Rolex will not affect the enthusiasm of the demand side for the price increase. The excellent performance of the high-end Swiss watch market in the past year has also proved that appropriate price increases are very effective for increasing profit margins but not damaging the brand image.
According to data from the Swiss Watch Industry Association in November 2022, the number of precious metal watches exported by Switzerland increased significantly. In November 2022, the exports of Ruibiao recorded 2.4 billion Swiss francs (about 18.124 billion yuan), an increase of 10.9%year -on -year. Among them, watches priced at 3,000 Swiss francs contributed half the growth. 2022 also became the best year in the history of Swiss watch exports. Since June 2022, Ruitiao exports have exceeded 2 billion Swiss francs (about 15.105 billion yuan) in five consecutive months.
Case_size: 36 MM
Case_material: Yellow Gold
Bracelet_material: Yellow Gold (Jubilee)
Dial_type: White Roman Numeral
Water_resistance: Water Resistant