Rolex decides to acquire Bucherer Group! This move will be a strong alliance between two industry giants! It is speculated that Rolex intends to use Bucherer’s robust store system to strengthen and improve its direct sales system!
Bucherer operates over 100 stores worldwide, including 53 Rolex and 48 Tudor outlets. Bucherer has long-operated Rolex stores. Official after-sales service centers maintain very high standards.
In 2022, Rolex’s official certified second-hand watch plan is to cooperate with Bucherer, focusing on the trust of long-term cooperation and Bucherer’s robust store system. It can also be seen from the side how close Rolex and Bucherer are!
It should be noted that the Bucherer Group also owns Tourneau, the largest watch retailer in the United States. Has a strong influence in the United States.
Rolex and Bucherer have been in love for a century. In 1915, Bucherer went to Berlin to open a watch store and was appreciated by Kaiser Wilhelm II and became a royal supplier. Within a few years, Bucherer became a powerful dealer. At that time, Rolex was starting and needed strong partners to help. Bucherer naturally became Rolex’s first choice for cooperation. Best replica Rolex.
On the other hand, the Bucherer family has a keen eye for pearls, recognizes Rolex, and has reached cooperation with Rolex, helping Rolex solve many product marketing and channel problems and even launching many cooperative watches.
After the third generation Jörg Bucherer took over in 1976, he clarified that he wanted to make his watches and stopped all cooperative eyes. However, Bucherer is still Rolex’s most important sales partner.
But now, because the head of the third generation, Jörg Bucherer, has no direct descendants and successors, he has decided to sell Bucherer to the perennial partner Rolex Group. Replica watches review.
Bucherer’s current management and operation will remain unchanged, but once the competent authorities approve the acquisition, Bucherer will be integrated into the Rolex Group’s operating system.
How will Bucherer’s watch business, which everyone is most concerned about, change? In fact, after 2001, Bucherer’s watchmaking business (CARL F. BUCHERER brand) was operated and managed independently of the Bucherer watch and jewelry dealer system. At present, it is outside the scope of this acquisition.
Case Size: 40mm
Band Length: 19cm
Engine: Rolex Calibre 7750/Mingzhu Engine
Case Thickness: 16mm