Many foreign institutions and websites have made statistics on which famous watch brands are the most popular. It is also broken down into the best-selling favorite watches in Asia and prominent eyes in Europe and the United States. However, renowned watch brands, including Swatch, Richemont, LVMH, etc., will not disclose their sales. Therefore, these data are all investigated by private institutions and companies themselves. Different investigation methods will have different results.
A foreign institution has conducted multiple surveys, calculated sales, and released the world’s top 10 best-selling luxury watch brands in 2019 (based on sales). Take data released by investment banks Vontobel and Morgan Stanley as a reference.
The following are the top ten luxury watch brands worldwide by sales.
In 2019, it is estimated that watch sales will be 950,000 pieces.
Most people would agree that Rolex is one of the best-selling watches in the world. Driven by the popularity of Rolex watches, almost all Rolex series are popular among players. Rolex perfectly combines stable and consistent historical heritage with the latest trendy styles, and Rolex at all price points has the same Super Chronometer standard, accurate and durable. No matter how you evaluate Rolex, it is always solid and unshakable. Replica watches review.
Rolex Daytona 116500
In 2019, it is estimated that 650,000 watches will be sold.
Omega is another giant in the world of famous watches. In terms of influence, popularity, full series lineup, and size, in terms of comprehensive strength, except for Rolex, there are almost no opponents. Omega combines excellent historical heritage with the latest trends and has exclusive master chronometer standards. But the most noteworthy thing is that Omega is more advanced and has advantages in research, development, and application of new technologies. Almost all Omega watches have Master Chronometer certification and have 15,000 Gauss antimagnetic capabilities. This is something that no famous watch brand has. Another thing that others need is that the Omega Speedmaster is the only watch to land on the moon. The most important thing is that Omega always maintains reasonable prices.
Omega’s new Seamaster 300m diving watch
In 2019, it is estimated that 450,000 watches will be sold.
Compared with Rolex and Omega, more performance-oriented watches, Cartier watches put elegance first. As “the emperor’s jeweler, the emperor of jewelers,” Cartier’s watch and jewelry design are top-notch. Both men’s and women’s watches have colossal influence and popularity. At the same time, Cartier does not set an excessively high entry barrier, which allows many people to own Cartier watches or jewelry. In recent years, as Cartier has replaced its entire line with 1904MC and 1847MC movements, Cartier’s movement configuration has also been further improved. At the same time, other famous watch brands of the Richemont Group have also begun to use these two movements, which proves the quality of Cartier’s new-generation movements.
Cartier blue balloon
In 2019, it is estimated that 1.6 million watches will be sold.
Longines is the king of entry-level to mid-priced luxury watches. As far as the watch itself is concerned, Longines has a profound historical accumulation, so Longines can combine unique historical styles and regular styles for the public to meet the needs of all types of people and maintain a relatively low price so that the public can It doesn’t take much effort to put on a Longines watch.
Longines famous craftsman
- Patek Philippe
In 2019, it is estimated that 60,000 watches will be sold.
The sales volume of “King of Watches” Patek Philippe can enter the top five in the world, which I think is very impressive. Because, unlike most other famous watch brands on the list, the starting price of Patek Philippe is RMB 100,000, and the cheapest Patek Philippe is priced at RMB 150,000. Patek Philippe’s watches with some additional functions have a public price of more than RMB 300,000 (including various super-priced models, such as Nautilus), and there is no low-priced watch. Therefore, only a few people can consume Patek Philippe. Even so, Patek Philippe’s sales are still among the best. Among top-level alerts, although many brands claim to be comparable to Patek Philippe, the numbers speak for themselves. At this stage, no one can surpass Patek Philippe among top-level watches. Patek Philippe replica.
Patek Philippe 52.7 million perpetual calendar chronograph
- Audemars Piguet
In 2019, it is estimated that 40,000 watches will be sold.
Among the top positioning watches, only Audemars Piguet can compete with Patek Philippe regarding bestsellers and sales. Like Patek Philippe, Audemars Piguet’s starting price is RMB 150,000, and there are no low-priced watches. The Audemars Piguet Royal Oak is undoubtedly the number one luxury sports watch. If Patek Philippe occupies the field of formal watches and complex watches of top luxury watches, then top sports watches are the home field of Audemars Piguet. The vast demand always makes Royal Oak hard to find in specialty stores, and the price increases in the secondary market.
Audemars Piguet Royal Oak 15500
In 2019, it is estimated that 3.5 million watches will be sold.
As the “national watch” of Switzerland, it is not surprising that Tissot has become one of the best-selling watches in the world. Tissot dominates entry-level watches. Tissot’s popularity and number of sales outlets in China are unmatched by other brands of the same level. While Tissot maintains affordable prices, its eyes also support specific technical configurations, and some models have observatory certification. Let most people wear a mainstream Swiss watch without spending too much money. At the same time, Tissot has a rich historical accumulation, which allows Tissot to launch some watches with historical elements, which increases the playability of affordable watches.
Tissot Baohuan Series
It is estimated that 100,000 watches will be sold in 2019.
Among the mainstream famous watch brands, Rolex, Omega, and IWC are China’s three most popular brands. Among them, IWC’s formal and flight watches have more distinctive features, showing a different “looking” style from Rolex and Omega. After adjustments in previous years, IWC has also formed a stable classic series lineup. In the past two years, a large-scale movement upgrade has been carried out, bringing the movement configuration to a new level. Although IWC has also added women’s watches recently, IWC, which has always been “designed for men,” still understands men’s aesthetics best. With its super good looks, it is hard to find rivals among watches of the same level.
IWC Portuguese Seven-Day Chain
In 2019, it is estimated that 60,000 watches will be sold.
Although Hublot’s domestic influence and popularity are mostly among players, Hublot’s popularity worldwide is very high. In the past few years, I have seen many Europeans, Americans, Arabs, and Koreans in China wearing Hublot, and statistics from many organizations show that Hublot is selling well in many countries. The starting price of Hublot is higher than that of mainstream watches such as Rolex and Omega and Hublot’s primary model (the explosion of self-produced movements). Therefore, although the entry price of Hublot is similar to other mainstream watches, its central positioning is relatively high. Thus, this also allows Hublot to compete with top-level regards.
Hublot big bang unico
- TAG Heuer
In 2019, it is estimated that 500,000 watches will be sold.
Like Hublot, TAG Heuer is also a famous watch that is more popular abroad than domestically. TAG Heuer is very popular in Europe, America, South Korea, and other countries. TAG Heuer has an excellent historical heritage and has a relatively low entry barrier among mainstream luxury watches. It is reported that many people worldwide choose TAG Heuer as the first watch to enter the world of luxury watches. In recent years, TAG Heuer has adopted the same modern hollow style as Hublot and Zenith, and the watch’s appearance has been dramatically improved. At the same time, TAG Heuer has relaunched many famous models. There is a wealth of choices in modern and historical styles, and the tourbillon with the lowest public price in Switzerland also comes from TAG Heuer.
TAG Heuer Carrera 01 Skeleton Chronograph
Many players wonder why these brands are on the list, and some are not. These ten brands are the top luxury watch brands in the world in terms of sales in 2019, based on data released by investment banks Vontobel and Morgan Stanley.
Since famous watch brands do not publish specific data, financial institutions such as Vontobel and Morgan Stanley calculate and release annual sales data. The estimated sales are as follows for your reference.
Rolex 5.5 billion Swiss francs, Omega 2.35 billion Swiss francs, Cartier 1.7 billion Swiss francs, Longines 1.65 billion Swiss francs, Patek Philippe 1.5 billion Swiss francs, Audemars Piguet 1.2 billion Swiss francs, Tissot 1 billion Swiss francs, IWC 825 million Swiss francs, Yu Bosch 670 million Swiss francs, TAG Heuer 650 million Swiss francs
Band Length: 19cm
Engine: Rolex Calibre 7750/Mingzhu Engine
Band Color: Silver-tone